Sponsored Fan Media Kit April 2010

Why sponsor an MMA fighter?

Driven by the phenomenal success of the Ultimate Fighting Championships (UFC) bouts on pay-per-view television, Mixed Martial Arts (MMA) is now the fastest growing sport in the United States. As its name suggests, MMA combines techniques of various other fighting systems, including Boxing, Ju Jitsu, Wrestling, Judo, Karate, Kickboxing, Kung Fu, Tae Kwon Do and others.

In the past few years, mixed martial arts has enjoyed remarkable commercial success. Some fans imagine that its popularity is a result of its vast technical superiority over traditional martial arts styles. Philosophically speaking, today’s MMA is more an expression of rebellion, a rejection of traditions gone stale. As such, this modern style has attracted many of the best and brightest fighters: men and women who, in an earlier age, might have practiced a purer form of Judo, Karate or some other “Traditional Art”. But neither MMA techniques nor training methods are particularly innovative; much of what you see in the competition ring was pioneered decades or even centuries ago.MMA is more than a martial art, or combination of arts; it is a multi-million dollar industry. It is a product sold on pay-per-view television and in training halls across the United States and the world. The popularity of MMA among 18- to 34-year-old males, a demographic coveted by advertisers, is overwhelming: Statistically, these individuals are younger, richer, and more risk-tolerant than the marketplace as a whole. They prove a product’s potential, escorting it from obscurity to commercial success. according to Sports Illustrated, the UFC scored pay-per-view revenues of $223 million in 2006, compared to $177 million for boxing and $200 million for WWE (World Wrestling Entertainment). Various smaller leagues such as the World Combat League and the International Fight League also draw audiences. A UFC reality show, The Ultimate Fighter, began airing in 2005. The sixth season of “The Ultimate Fighter” currently airs and averages over 1.5 million viewers each week.
An estimate 18.1 Million American took part in some form of Martial Arts last year. Included in that estimate are:

9.4 Million Adults

5.5 Million Teens

3.2 Million Kids

Of the 9.4 million adults 63% were between the ages of 18-34 years old Of the 63% MMA and Kickboxing type events proved to be significantly more popular.

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